News and Press Release

Relevant Marketing Re-launches

March 9, 2011

HONG KONG, March 9, 2011: RELEVANT MARKETING (HK) Ltd., today announces the re-launch of, a leading Hong Kong online insurance service. The aim of the new website design is to make it easier to navigate and to provide more relevant information, education and valuable offers – providing even more value and information for smart insurance choices.  To celebrate the re-launch, will be offering various discounts and offers on their insurance products to visitors and their members for a limited time.

" has been an innovator and leader in the online insurance market for over 10 years. ‘Innovation’ is what keeps our story fresh and ‘relevance’ is what allows us to build deeper and longer- term customer relationships.  Our new-look achieves both!" said John Laroche, CEO of RELEVANT MARKETING (HK) LTD., owner of  "’s new website better positions us to take advantage of the continued development and expansion of the insurance industry, while delivering more interesting and valuable services to our customers.”

The site’s new design has a more contemporary look with a cleaner and easier to navigate template implemented across all of’s pages. Individual insurance categories are now always easily accessible along the left hand side throughout the site.

Each insurance category also has a new “homepage” where users can find relevant information, education and offers from various partners. For example, under the Travel page, there is helpful travel information such as Travel Alerts, Airline Contact numbers, Travel Health Guidelines, Foreign Exchange calculators and offers from various partners.  This new service aims to provide added value to’s visitors/customers for better insurance decisions and the opportunity for industry partners to communicate with the relevant target audiences.

“At we continually strive to offer the best products available” provides users with the ability to compare different insurance quotations and purchase policies, all in one convenient and secure environment.  The service provides competitive premiums from leading insurance companies, convenience with instant quotations, instant approval and online payment facility. continues to leverage its established long-term relationships with 14 large global insurance underwriters and provides insurance products in over 12 categories (Travel, Auto, Domestic Helper, Fire, Home Contents, Pet, Golf, Medical, Life, Office, Shop, Business and others) with a particularly strong position in Auto, Travel and Domestic Helper insurance.  In celebration of the re-launch, is offering 30% off Chubb online single trip travel insurance and 10% off home contents, domestic helper, fire, personal accident, office and shop insurance products purchased online through the website until May 6, 2011.

The Hong Kong insurance market is large – over HKD190 Billion in 2008, representing 12% of Hong Kong’s GDP.   Although Hong Kong’s insurance market is well established, it has continued to grow at over 10%, annually, for the last 5 years!  With the re-launch of its new website, is now better positioned to differentiate itself and benefit from this large and growing market.

Ashley Chow Marketing Manager for RELEVANT MARKETING (HK) LTD., said “We are thrilled with the new look of and feel it offers our customers easier ways to not only purchase and track their insurance policies, but also better value with the information, education and offers from our various partners.” He added: “Insurance is a highly competitive market and our customers expect convenience, good value and professional service. At we continually strive to offer the best products available and also listen to our customers to provide them with products and services that are relevant to them now and in the future.”

RELEVANT MARKETING (HK) LIMITED ("RMI"), a subsidiary of E-KONG GROUP LIMITED (HKSE: 524) a company listed on the main board of the Hong Kong Stock Exchange, is a mass insurance solutions provider.  RMI is also the holding company of ‘RMI INSURANCE AGENCY LIMITED’ and ‘CYBER INSURANCE BROKERS LIMITED’.  RMI INSURANCE AGENCY LTD., provides innovative mass insurance products that are distributed through large network partners such as retailers, online portals and financial services that utilize scale and mass marketing tools. ‘CYBER INSURANCE BROKERS LTD., a Hong Kong based insurance broker registered with the Professional Insurance Brokers Association of Hong Kong (PIBA), provides customers and partners with online insurance solutions, as well as referral and white label programs through its online platform  Competitive fees, a wide range of insurance products from over 14 leading global insurers, the ability to compare multiple quotations, online payment and approval and a dedicated call centre, provides a market leading solution for both insurance and non-traditional insurance partners.

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