News and Press Release


March 30, 2011
HONG KONG, March 30, 2011: Relevant Marketing (HK) Ltd. (“RMI”) today announces the launch of AsiaXPRESS Insurance (, in partnership with AsiaXPAT, Asia's premier web portal network for Professionals, Expats and Executives.  AsiaXPRESS Insurance can be accessed directly through its URL or via AsiaXPAT’s webpages. It is offered through RMI’s Cyber Insurance Brokers Ltd. (“CIB”), a Hong Kong based insurance broker registered with the Professional Insurance Brokers Association of Hong Kong (PIBA-0195). The online insurance service offers instant quotations, approvals, payment and claims handling and relevant information and valuable partner offers – for smarter insurance choices.  To celebrate the launch, AsiaXPRESS Insurance will be offering a 30% discount on travel insurance for a limited time.

 “AsiaXPAT has a tremendous flow of users looking for relevant information or services. With our AsiaXPRESS Insurance service, we can provide AsiaXPAT with a relevant transaction-based service, providing multiple opportunities to build deeper and longer-term customer relationships”, said John Laroche, CEO of Relevant Marketing (HK) Ltd., owner of AsiaXPRESS Insurance.  

On each insurance category’s “homepage”, users can find relevant information and various partner offers. For example, under the Travel page, there is helpful travel information such as travel alerts, airline contact numbers, travel health guidelines, foreign exchange calculators, as well as offers from various partners.  This provides added value to AsiaXPRESS Insurance visitors/customers and the opportunity for industry partners to communicate with a relevant target audience.

AsiaXPRESS Insurance provides users with instant competitive quotations and the ability to compare them, instant approvals and an online payment facility. Through CIB’s established long-term relationships with 14 large global insurance companies, the service offers insurance products in over 12 categories (Travel, Auto, Domestic Helper, Fire, Home Contents, Pet, Golf, Medical, Life, Office, Shop, Business and others) - with a particularly strong position in Auto, Travel and Domestic Helper insurance.  In celebration of the launch, AsiaXPRESS Insurance is offering 30% off Chubb online single trip travel insurance purchased directly through the website until May 6, 2011.

John Luciw, General Manager at AsiaXPAT adds: "Our partnership with RMI demonstrates our commitment to providing AsiaXPAT users and members with quick and relevant online products and services. Through RMI’s AsiaXPRESS Insurance, we make it as easy as possible to go online and purchase competitive and comprehensive insurance that match their needs."

Relevant Marketing (HK) Limited ("RMI"), a subsidiary of e-KONG Group Limited (HKSE: 524) a company listed on the main board of the Hong Kong Stock Exchange, is a mass insurance solutions provider.  RMI is also the holding company of ‘RMI Insurance Agency Limited’ and ‘Cyber Insurance Brokers Limited’.  RMI Insurance Agency Ltd. provides innovative mass insurance products that are distributed through large network partners such as retailers, online portals and financial services that utilize scale and mass marketing tools. Cyber Insurance Brokers Ltd., a Hong Kong based insurance broker registered with the Professional Insurance Brokers Association of Hong Kong (PIBA), provides customers and partners with online insurance solutions, as well as referral and white label programs through its online platform speedinsure.  Competitive fees, a wide range of insurance products from over 14 leading global insurers, the ability to compare multiple quotations, online payment and approval and a dedicated call centre, provides a market leading solution for both insurance and non-traditional insurance partners.
Our Brands:
AsiaXPRESS Insurance

About AsiaXPAT

AsiaXPAT (AX) operates the dominant pan-Asian web portal network for professionals living in and moving to major cities in Asia with over 500,000 unique visitors per month and over 60,000 registered members. Each of the 14 city-specific AX portals provides an extensive online resource that includes interactive advice forums, classifieds, property listings, city guides, nightlife and dining information, exclusive offers from 5 star resorts, careers, personals and other content that is relevant to high income professionals.

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